2026

Recruitment Campaign for Apprenticeships

By adapting both the communication channel and the type of messaging to the target audience, the campaign achieved outstanding results compared to other recruitment campaigns using standard channels.

Campaign

Industry:	Engineering, mechatronics, mechanical engineering, electronics, commercial roles, assembly, etc. Apprenticeships at ebm-papst
Client:	ebm-papst - global supplier
Objective:	Primary: traffic Secondary: awareness
Duration:	2023 (4 months)
Target market:	Germany
Language:	German
Channels:	Google Ads, in-app ads campaign

Results

Reach:	1,817,207 impressions in total
Traffic:	7,264 clicks at a CTR of 0.40%

Progress & Development

This four-month recruitment campaign combined a strategy tailored to the target audience with continuous optimization of placements and bids throughout the campaign. Using "ads in apps" as the placement medium delivered very strong reach and click-through rates for the channel.

Key KPI Improvements

Double the impressions and reach compared to standard display campaigns
CPC of EUR 0.31, well below the average for display campaigns.

Conclusion

This case underscores the importance of audience analysis and understanding when planning and executing a digital marketing campaign. By adapting both the communication channel and the type of messaging to the target audience, the campaign achieved outstanding results compared to other recruitment campaigns using standard channels.

Looking for an agency for your recruitment campaign?
Get in touch