HTML - Hypertext Markup Language

Definition

HTML is the standard markup language for websites. It structures content such as text, images, links, or forms and makes them displayable in the browser. HTML is the foundation of every website and plays an important role in digital marketing, as it enables search engines to crawl and index content.

Examples

<h1>–<h6>: Heading tags, important for SEO
<a href="">: Hyperlinks for internal and external linking
<meta> tags: Provide metadata such as title, description, or canonical

Benefits

• Structures content for better user guidance
• Enables SEO-relevant optimizations through semantic markup
• Serves as the foundation for responsive and accessible web design