ML - Machine learning

Definition

Machine learning is a subfield of artificial intelligence in which computers detect patterns in data and independently make predictions or decisions without being explicitly programmed. In digital marketing, ML is used to optimize campaigns, predict user behavior, and personalize content.

Examples

• Recommendation systems in online shops (product suggestions)
• Predictive analytics for customer journeys
• Automated bidding strategies in Google Ads
• Spam and fraud detection

Benefits

• Precise targeting through data-driven predictions
• Increased efficiency through automation
• Better conversion rates through personalization