Semrush vs. aiva: What Is Being Measured?
Semrush and aiva both measure “visibility in LLMs” (ChatGPT, Perplexity, Gemini, Claude). At first glance, that looks like the same service. In fact, the two tools differ considerably - in methodology, depth, language and controllability. This document compares the two tools honestly. The goal is not to show that Semrush can do nothing - but to make transparent which questions one can answer and which the other can.
Are 50 Prompts Really Enough to Measure AI Visibility?
Common advice is that when trying to track performance in AI models, fewer prompts are better. This may be correct in the business to consumer (B2C) space, but when we talk about industrial companies, this simply isn’t true.
AI Search & B2B: Why Social Media Is Invisible to LLMs
Whatever sits behind a login simply does not exist for ChatGPT, Perplexity and co. - and neither does much of your social media work.