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Expert insights on GEO, SEO evolution, and AI visibility for industrial marketing.

14.10. 2026
Blog

Why Knowledge Hubs Matter in B2B

Although the technical foundation of large language models dates back almost a decade, to Google's publication of the Transformer architecture in 2017, this new digital era did not begin until 2020, with GPT-3. ChatGPT launched in November 2022 and, just two months later, was declared the fastest-growing consumer product in history.

Ximena Loos · 10 min read
02.10. 2026
Blog

AI Visibility in B2B Is Not a Single Number

B2B buyers and decision-makers have long been researching suppliers in ChatGPT, Gemini or DeepSeek. But what does it actually mean to be "visible" in AI answers?

Syuzanna Sosnowskaya · 4 min read
30.09. 2026
Blog

What Content AI Systems Actually Cite

Strong Google rankings do not automatically bring AI visibility. A study shows which content gets cited - and how to know whether yours is among it.

Hermann Bareis · 5 min read
30.08. 2026
Blog

peec.ai · Otterly · Profound vs. aiva

What is being measured? - from the perspective of global industrial companies This comparison evaluates the four solutions exclusively from the perspective of a global industrial company with multiple industries, products, applications, languages and markets including China. The benchmark is not whether a tool is generally "good", but whether it answers the visibility questions of a global industrial B2B.

Nobuko Wakatsuki · 4 min read
19.08. 2026
Blog

aiva vs. Conductor: Enterprise Platform or Focused Analysis?

Conductor positions itself as an end-to-end enterprise AEO suite - from visibility measurement through AI content creation to technical monitoring. aiva takes a different approach: a focused, multilingual visibility analysis for industrial companies, with China coverage and an open methodology.

Ximena Loos · 5 min read
31.07. 2026
Blog

TYPO3 Goes Agent-Ready: llms.txt in Two Commands

The llms.txt standard makes websites readable for AI agents - and TYPO3 now has a ready-made extension for it. What it delivers technically, what content discipline editors need for it, and why implementation is only half the job.

Hermann Bareis · 5 min read
07.07. 2026
Blog

aiva vs. Ahrefs Brand Radar: What Is Being Measured?

Having compared Semrush AI Visibility and aiva, it is worth looking at the second tool frequently mentioned in the B2B environment: Ahrefs Brand Radar. The comparison turns out differently than against Semrush, because Ahrefs brings its own, very strong lever: its huge link index.

Hermann Bareis · 5 min read